A Billboard that produces water!

This is nothing less than a revolution generation of water from nothing but thin air (and of course the most innovative advertising technique ever!). UTECH designed a billboard that can convert atmospheric humidity into drinking water through reverse osmosis in Lima, Peru where water shortage is one of the biggest problems. Peru only gets 2 inches of rainfall every year but has an extraordinarily high humidity, which is how this technological trick led to happy faces filling buckets of water and showering under the water dispenser below the billboard!! 

Farhan & Deepika - The new faces of Coca Cola

To connect with the small town population, the brand gives a fresh twist to its 'Open happiness' theme in an ad that features Farhan Akhtar and Deepika Padukone.

Big Bazaar to go Rs 100 cr marketing campaign

The country's largest retailer, Future, will launch its biggest marketing campaign in a decade on March 24. The Rs 100-crore marketing exercise, which will run for a year, will feature a new ad film every week. Future group's Big Bazaar will push its private labels as well as known fast moving consumer goods that do well at its stores, projecting how the retailer is at the centre of changing consumer lifestyles and fashion.

Flipkart to soon foray into Furniture business

Flipkart, one of the leading e-commerce players in India, would soon foray into furniture and large electrical appliance segment.

Dharavi : a look inside

Intel  has recently launched a digital film that captures how technology has helped two Dharavi boys become famous entrepreneurs. Dharavi, one of the world's largest slums, has existed beside the glitz, glamour and prosperity of Mumbai, occupying a blind spot and yet essential to the survival of India's commercial capital.

Now 4G services at the price of 2G!

Videocon Telecom is planning to offer the next generation mobile telephony and data services i.e. 4G at rates similar to 2G service tariff in Gujarat. The company is planning to launch trials of the 4G LTE FDD on 1800 mhz in Gujarat around the festive season of Diwali before deciding on a formal launch.