The Newton Crest logo (1976-1976)
The first Apple logo was designed by Ronald Wayne, who is the third co-founder of the Apple Company in the year 1976. It showed Sir Isaac Newton, sitting beneath the very tree from which an apple had fallen to his head and he revolutionised the laws of gravity. If one look carefully, the phrase on the outside border reads,
‘Newton… A mind forever voyaging through strange seas of thought… alone'
The Rainbow Logo: 1976-1998
The Newton Crest Logo only lasted a year before Steve Jobs commissioned graphic designer Rob Janoff to come up with something, oh I don’t know, a little bit more modern. Janoff’s eventual design would go on to become one of the most iconic and recognizable corporate logos in history. According to Janoff, the “bite” in the Apple logo was originally implemented so that people would know that it represented an apple, and not a tomato. It also lent itself to a nerdy play on words (bite/byte), a fitting reference for a tech company. As for the rainbow stripes of the logo, Steve Jobs is rumored to have insisted on using a colorful logo as a means to “humanize” the company. Janoff has said that there was no rhyme or reason behind the placement of the colors themselves, noting that he wanted to have green at the top “because that’s where the leaf was.”
This multi-colored Apple logo was in use for 22 years before it was axed by Steve Jobs less than a year after his return to Apple in 1997.
The Monochrome Logo: 1998 – Present
Placing a large rainbow Apple logo on top of the original Bondi Blue iMac, for example, would have looked silly, childish, and out of place. Not exactly the direction Jobs wanted to lead Apple in. So instead of placing a somewhat minuscule rainbow colored Apple logo on its products, Apple began placing sizeable and Monochrome styled logos on its products in all sorts of places: on top of the original iMac, on the side of the Powermac G3 Tower, and in an assortment of colors on the good ole iBooks. This trend, which began in 1998, continues to this day.
By : Brand'sGuru.in
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