This is nothing less than a revolution generation of water from nothing
but thin air (and of course the most innovative advertising technique
ever!). UTECH designed a billboard that can convert atmospheric humidity
into drinking water through reverse osmosis in Lima, Peru where water
shortage is one of the biggest problems. Peru only gets 2 inches of
rainfall every year but has an extraordinarily high humidity, which is
how this technological trick led to happy faces filling buckets of water
and showering under the water dispenser below the billboard!!
The University of Engineering and Technology in Peru has created the
first advertising billboard in the world that makes drinking water out
of thin air. As an ad, that itself solves a problem through technology.
The University of Engineering and Technology of Peru and its ad agency
Mayo DraftFCB have created the first billboard in the world that makes
drinking water out of thin air and alleviates water woes from the lives
of people.
The breakthrough is designed to inspire more young people to pursue
careers in engineering. The university came up with the idea to
transform the country's high levels of humidity into drinking water in
conjunction with ad agency Mayo DraftFCB.
The billboard requires electricity to power five generators that make
up its inverse osmosis filtration system. It captures humidity in the
air, and condenses, purifies and fills it up in 20-litre tanks.
The water is then transported through small ducts to a central
holding tank at the billboard's base, where there is a water faucet. The
structure has reportedly produced 9,450 litres of water in just three
months, according to Mayo, which it says equals the water consumption of
'hundreds of families per month'.
Though the activity was carried out a year ago in February 2013, the
video of the activation has now started going viral across social media
platforms. Published on February 19, 2013, the video has so far received
more than 7 lakh views on YouTube. The activity has also generated
conversations on various international trade media across the globe.
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