Wall paintings: Still the most preferred form in Rural India

FMCG majors have realised that there is no point spending several crores on chic advertisement campaigns in the rural market. Simple and inexpensive ways of marketing such as melas, posters, wall paintings, mobile vans and ‘haats’ are being increasingly used to connect and engage directly with the rural consumers. Among all these mediums, wall paintings still remain the most preferred options for the advertisers.

Majority of these FMCG companies spends around only 3-5% of their total allocated media budget in the rural market. It is also worth noting that approximately 40-45% of their total sales comes from the rural market.

FMCG and automobile companies are the biggest advertisers, given the number of categories and brands they have. Wall painting because of its availability at low costs serves as one of the most effective medium.

...