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Reliance ADAG to launch a full service agency

5 March 2014

Kushal Sanghvi, who quit Span Digital as chief executive officer in December 2013, has joined Reliance Entertainment and Digital, a part of Reliance ADAG, as business head. As per sources, Sanghvi is working on setting up the digital and new media advertising agency for Reliance ADAG. Sanghvi joined Reliance in January.
The agency, whose name is not yet revealed by Reliance ADAG, will be a full service 360 degree marketing company based in Mumbai. The agency will offer services in data, direct, media, search, social, wireless, mobile, content, syndication and activation with people across talent pools, and have offices across key Indian metros. The company will soon announce the launch of the agency in a big way and is also believed to have signed up a couple of brands as clients.
Sanghvi was one of the founder members of Rediff.com. He has also worked with companies such as The Times of India Group, Fremantle Worldwide and Reliance ADAG.
Sanghvi holds a post graduate degree in business administration from Narsee Monjee Institute of Management Studies.



An Article by : Brand'sGuru.in

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