A Billboard that produces water!

This is nothing less than a revolution generation of water from nothing but thin air (and of course the most innovative advertising technique ever!). UTECH designed a billboard that can convert atmospheric humidity into drinking water through reverse osmosis in Lima, Peru where water shortage is one of the biggest problems. Peru only gets 2 inches of rainfall every year but has an extraordinarily high humidity, which is how this technological trick led to happy faces filling buckets of water and showering under the water dispenser below the billboard!! 

Farhan & Deepika - The new faces of Coca Cola

To connect with the small town population, the brand gives a fresh twist to its 'Open happiness' theme in an ad that features Farhan Akhtar and Deepika Padukone.

Dharavi : a look inside

Intel  has recently launched a digital film that captures how technology has helped two Dharavi boys become famous entrepreneurs. Dharavi, one of the world's largest slums, has existed beside the glitz, glamour and prosperity of Mumbai, occupying a blind spot and yet essential to the survival of India's commercial capital.

Amul's March 2014 Creative Display

Advertiser: Gujarat Cooperative Milk Marketing Federation LtdAdvert title(s): Ink Ki Shararat
Creative Agency (Name, City, Country): DaCunha Communications Pvt Ltd , India

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CROSSROAD : SOME THING FOR EVERY ONE !

Advertiser: SRCC and Times GroupAdvert title(s): Something for Everyone

ADFEST 2014: Results

This year, at Adfest 2014 held between 6 and 8 March 2014 at Pattaya, Thailand, eight Indian agencies won 26 metals in all. Last year, India's total metal tally was 34. Interestingly, this time, out of the 20 categories at the Adfest Lotus Awards, Indian agencies raked up metals in 10 of them.

Eye catching Billboards

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Kotak Mahindra Bank's new campaign, 'Everybody knows'

The bank's latest campaign (launched about a month ago), which is an extension of its previous 'Subbu sab jaanta hai' campaign, continues to urge peoplewith the higher, more attractive interest rate on savings account on balance above Rs 1 lakh.

Ford's Time Machine!

Did you want to visit the 2014 Auto Expo again? For those who missed the Auto Expo, Ford is giving them another chance to revisit something enormous which you missed, thanks to the Ford Time Machine.

BMW – The Hire : The Branded Entertainment creativity

The Hire (by BMW films) was a series of 8 short films averaging about ten minutes of branded content each, produced for the Internet in 2001 and 2002. All 8 films featured popular filmmakers from across the globe, starred actor Clive Owen as the "Driver," and highlighted the performance aspects of various BMW automobiles.

'India ka no ullu banoing' idea's new campaign

 'Idea internet lagoing, India ka no ullu banoing,' goes Idea Cellular's latest jingle. The objective of this communication is to help the idea, to grow from a mobile broadband business to a strong data network services player and at the same time demystify the concept of data services for the benefit of the larger Indian population ('Har mobile par internet'). Therefore this Ad shows consumers who're not likely to be internet-savvy, including housewives, senior citizens, rural folk and users of feature phones.The idea behind the film is that when the masses will have easy access to information, they will be less susceptible to being cheated. 

Facing the tough competitions from Airtel and Vodafone, Idea has been working towards spreading awareness about 3G and mobile internet services in India for the last three years, and claims to be the only mobile operator to offer a range of self-branded, affordable 3G smartphones to upgrade 2G users to 3G.  

Initially it was started as a teaser campaign, with the release of teaser banners and the 'Ullu jingle' on social media but now it has turned into a 360 degree campaign. The media mix includes TV (currently three films are on air), radio, outdoor, activation and digital (#Ullumatbano, a day-long Twitter campaign and a digital film).

The concept was developed by Lowe Lintas & Partners, India.

Check out the ads below..

Creative Gallery : Ads that catches eyeballs

By: Brand'sGuru.in

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Engage Deo - How to Engage on an Escalators

A new ad recently launched by Engage Deo
Media/Origin: TV / Indian
Product Group: Perfumes/deodorant
Advertiser: ITC Limited
Advert title(s): On a Escalator 

Amul Creative Display : Best ads from Amul for Feb 2014

The Amul girl advertising have often been described as one of the best Indian Advertising concepts because of their humour. We have tried to compile here few of the best ads that Amul came up with in Feb 2014

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By: Brand'sGuru.in

Creative Display 03 : Some outdoor ads worth noticing

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Wall paintings: Still the most preferred form in Rural India

FMCG majors have realised that there is no point spending several crores on chic advertisement campaigns in the rural market. Simple and inexpensive ways of marketing such as melas, posters, wall paintings, mobile vans and ‘haats’ are being increasingly used to connect and engage directly with the rural consumers. Among all these mediums, wall paintings still remain the most preferred options for the advertisers.

Majority of these FMCG companies spends around only 3-5% of their total allocated media budget in the rural market. It is also worth noting that approximately 40-45% of their total sales comes from the rural market.

FMCG and automobile companies are the biggest advertisers, given the number of categories and brands they have. Wall painting because of its availability at low costs serves as one of the most effective medium.

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Creative Ads Display

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Amul Print Ad : FB boughtsapp!

A yet another addition to its creative advertisement, Amul came up with ts recent art on Facebook-Whatsapp deal.

 

Name  of Brand : Amul (Anand Milk Union Limited)

Advertiser: Gujarat Cooperative Milk Marketing Federation Ltd 

Advert title(s): FB Boughtsapp

Creative Agency : DaCunha Communications Pvt Ltd , India

Creative Display 01: Few of the world's most creative Ads

Click on the images for larger view

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