Flipkart, one of the leading e-commerce players in India, would soon
foray into furniture and large electrical appliance segment.
According to Ravi Arora, senior vice-president, marketing, the
growing awareness about the online shopping and its benefits in terms of
discounts among consumers has mobilised a huge customer base for
e-commerce companies.
The company has a tie-up with the Indian Postal Services to deliver the shipments in the hinterland.
The company delivers 100,000 shipments a day, and the buyers in rural
and semi-urban areas bring a substantial business to the company.
The fashion and lifestyle products were the best sellers on Flipkart followed by mobile hand-sets and books.
Mobile commerce is going to be the next big thing in online shopping.
On flipkart.com, Punjab and Haryana rank amongst the top 10 states
while Chandigarh is amongst the top 15 cities in terms of sales
generated through the mobile channel. In Chandigarh, over 30 per cent of
total visitors to flipkart.com come through mobile.
The top product categories among the mobile shoppers in Chandigarh are books, mobiles, mobile accessories and footwear.
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