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Farhan & Deepika - The new faces of Coca Cola

15 March 2014


To connect with the small town population, the brand gives a fresh twist to its 'Open happiness' theme in an ad that features Farhan Akhtar and Deepika Padukone.

'Chhoti ho ya badi, har khushi mein Coca-Cola' takes the brand's broad theme 'Open happiness' beyond urban topography to edge its way into small towns. Having actors Farhan Akhtar and Deepika Padukone in the TVC adds zest to the feel good plot. Conceptualised and created by McCann Erickson, the TVC was shot by Bollywood director Anurag Kashyap. The TVC opens with Padukone and a friend running after a bus as they are late for college. When they miss it, Padukone worriedly tells her friend that if she doesn't pass, her father will get her married off and she will have to shell peas for the rest of her life. Enter hero Farhan Akhtar, the rickshaw puller who secretly harbours feelings for the lady. He takes a swig of Coke and pedals his way to overtake the bus. The TVC ends by urging people to celebrate the little joys of life with a bottle of Coca-Cola. 


It's interesting to see Padukone and Akhtar, who usually play urban Indian roles, appear as small-towners. Apart from this film, more are in the pipeline for the campaign.
The idea behind the campaign is to reach out to the masses by making the actors play the role of simple, everyday people, explains Debabrata Mukherjee, vice-president, marketing and commercial, Coca-Cola India. "With our new campaign, we have translated the brand's happy energy into a series of commercials, which capture the essence of finding moments of joy in our day-to-day lives. The language is very colloquial; the situations are every day, so that every consumer in India can relate to it and feel happy about the celebratory situations. The message is very simple - celebrate your moments of happiness, small or big, with a bottle of Coca-Cola," he explains.

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