Reliance ADAG to launch a full service agency

Kushal Sanghvi, who quit Span Digital as chief executive officer in December 2013, has joined Reliance Entertainment and Digital, a part of Reliance ADAG, as business head. As per sources, Sanghvi is working on setting up the digital and new media advertising agency for Reliance ADAG. Sanghvi joined Reliance in January.

Rich Pins by Pinterest to help making your pins more useful

Rich Pins are Pinterest pins that are enhanced with metadata, allowing publishers, brands and retailers to add extra information to images that people pin. Pinterest started piloting the new feature last spring, and only in October did Pinterest make the feature available for general use.

Indian Media & Entertainment sector reaches Rs. 92000 crore

According to the Media and Entertainment (M&E) Report of the Federation of Indian Chambers of Commerce and Industry (FICCI) and KPMG, the sector grew 12 per cent to Rs 92,000 crore in 2013, a little less than in 2012, when it grew 12.6 per cent to reach Rs 82,100 crore. The flat growth is attributed to the slowdown that hit advertising spending (in TV and print) and a weaker rupee against the dollar that raised costs for the print sector. Report also says that digital is the fastest growing sector in 2013.

 Source: Business Standard, Mumbai, afaqs.com

By : Brand'sGuru.in

Centre Fresh : Yeh Wala Chwing Gum Ad

Centre Fresh recently came up with their new ad campaign which pokes fun at common and familiar marketing techniques which urge consumers to use products. The film creatively connects different brands and products as a part of one story. From toothpaste to facial cream and from cement to electronic goods are presented so well that it keeps the viewers guessing about the advertisers, when suddenly at the end they finds out that it is Centre Fresh.

Center Fresh introduced its proposition of 'Zubaan pe rakhe lagaam' back in early 2007, and has been following it up on every advertisement depicting new stories each time. To promote the campaign, the brand has also launched the #YehWala Contest on Facebook and Twitter, asking users to exercise their writing skills and create a tagline under the theme 'Suraksha'. The rules of the game are simple - the tagline should start with "Yeh Wala".

Ogilvy India is the creative agency handling this campaign.

Click on the Ads below to play

Media/Origin: TV / Indian
Product Group: Chewing Gum/bubble Gum
Advertiser: Perfetti Van Melle India Pvt Ltd
Advert title(s): Yeh Wala
Creative Agency: Ogilvy India 


Article By: BrandsGuru

OPPIA by GOOGLE!

Google has recently launched an online tool Oppia, which “is a versatile tool that enables non-technical users to create interactive online educational activities (called ‘explorations’) that give immediate and personalized feedback to learners.”
 
Oppia is a free and open source software and has the following list of  features:

1. Learners receive personalized, customizable feedback after submitting answers
2. Explorations are embeddable in any webpage
3. An online analytics dashboard that allows explorations to be improved easily over time
4. A full online editor GUI
5. A comprehensive extension framework allowing straightforward integration of new interactions and classification rules
6. Parameters can be associated with a learner in order to create a richer interactive experience
7. Collaborative creation and editing of explorations with version control
8. (in progress) Responsive UI for mobile devices

 By: Brand'sGuru.in

Ride Till I Die : India’s first portal for motorcycle rides!

Ridetillidie.com is India's first web portals dedicated for the motorcycle riders. Founded in the year 2012 by 3 passionate riders and motorcycle lovers, it has already started getting popular among the bikes enthusiasts across India. The portal is a rich, dynamic and vibrant pool of information covering all the aspects that an enthusiastic motorcycle riders would be interested in. It provides a comprehensive route guide, ride calendar, riding destinations, directories of clubs & touring companies to all the site users, for free.

It is an initiative by Mr. Tanmay Sanishchara, Mr Abhishek Kadam and Mr. Pratish Ambekar. My Tanmay Sanishchara told BrandsGuru that "Ride Till I Die is about sheer passion for riding. It is meant for people who love riding to the core and for whom riding comes above everything else. ‘Ride Till I Die’ gets its inspiration from widely famous '18 Till I Die' track from Brian Adams" He further told us that they conceptualized this portal during one of their riding expeditions, in 2012. While wandering amid lush green western ghats & on coasts of serene Arabian sea, they realized lack of such portal for Indian bikers. 

The portal also runs contests and competitions from time to time for the riders. It aims to become the destination for all motorcycle riders and committed to fulfill their need of reading & exploring world through internet medium.

Secure your dreams with 'securemydream.com'

The life insurance joint venture between Bharti Enterprises and AXA better known as BHARTI AXA had launched 'Secure My Dreams' online campaign which enabled consumers to share their dreams on a webportal www.securemydream.com. In just four weeks, this digital campaign which enabled the people to share their dreams, saw the participation from more than 3500 people.

Securemydream.com was a unique platform to enable customers to ascertain what it would take by way of investments to attain their dreams. Participants could log on to the website, fill in their details, submit their dream. For every submission on the website, Bharti AXA Life donated Rs 10 to a charity that works towards the empowerment of women and girls from the marginalised sections of society. Proceeds from the campaign will go towards the cause of their education. Secure My Dreams also provided a platform for Bharti AXA Life through Care India to empower the lives of women and girls from the marginalised sections.

The digital campaign was an extension of the company's TV campaign around the theme 'Secure my Dream' for the flagship product, Bharti AXA Life Secure Savings Plan. The campaign, conceptualised by Publicis, targets individuals who are planning for changing life stage needs and are looking for financial instruments that assure them guaranteed returns, thereby enabling them to realise their dreams.

Till date the exact no. of dreams submitted are 3557 on the website.

Source of information : www.securemydream.com & www.afaqs.com

By- Brand'sGuru

'Facebook Talk Live' to go live on March 2014

With Lok Sabha election 2014 round the corner, Facebook has introduced a new platform called Facebook Talks Live, where users can ask the country's top politicians such as Narendra Modi, Mamata Banerjee, Lalu Yadav, Akhilesh Yadav and Arvind Kejriwal about their electoral agenda.

FB Talk Live will be launched in association with NewsLaundry and NDTV, Facebook Talks Live is scheduled to go live next month. Journalist and editor-in-chief of NewsLaundry.com, Madhu Trehan will take up the user questions on FBtalkslive which will be telecast live on NDTV and live streamed on Facebook (https://talks.facebooklive.com/).

HCL recruitment drive with Twitter

HCL, one of the major IT player, has launched what it calls the first ever global Twitter recruitment campaign titled #CoolestInterviewEver.  From February 10, HCL started conducting a series of  interviews exclusively over Twitter, offering the winning candidate an opportunity to work on a year-long strategic project with the company's top management. The campaign has been launched in partnership with ITSA Brand Solutions and FrogIdeas.

The top five applicants will participate in one-on-one interviews over the social media platform. In the third and final week, HCL will select a winning candidate to serve for 12 months in a role chosen from a given list. These 'cool' job profiles are tailor made for those who are young-at-heart and excel in their fields of expertise.

The campaign has generated impressions of more than 360 million, garnering 3994 Retweets and 4862 Favorites. It also had a healthy Video Views of 42,625 and was ranked No. 1 on Google in 21 days for the keyword, 'coolest interview ever'.