Rich Pins by Pinterest to help making your pins more useful

Rich Pins are Pinterest pins that are enhanced with metadata, allowing publishers, brands and retailers to add extra information to images that people pin. Pinterest started piloting the new feature last spring, and only in October did Pinterest make the feature available for general use.
There are currently five different kinds of rich pins: product pins, place pins, article pins, movie pins and recipe pins. But what matters most for retailers is the product pin. With Rich Pins: recipes can include ingredients, films can include reviews, and products can include price and availability, making it easier than ever to convert Pinterest traffic into sales on your store.

Product pins enable retailers to attach real-time pricing, inventory availability and a “Buy this” link to their product images. This added data not only provides relevant information to the consumers who are pinning these products but also means a lot of new marketing opportunities for retailers and a strong way to directly connect pins back to the retailer’s site.

How to apply for Rich Pins:

1. Decide what kind of Rich Pin (product, recipe, movie, article or place) you want to apply for
2. Read the documentation below
3. Add the appropriate metatags to your site
4. Validate your Rich Pins and apply to get them on Pinterest

Article by : BrandsGuru.in