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Centre Fresh : Yeh Wala Chwing Gum Ad

1 March 2014


Centre Fresh recently came up with their new ad campaign which pokes fun at common and familiar marketing techniques which urge consumers to use products. The film creatively connects different brands and products as a part of one story. From toothpaste to facial cream and from cement to electronic goods are presented so well that it keeps the viewers guessing about the advertisers, when suddenly at the end they finds out that it is Centre Fresh.

Center Fresh introduced its proposition of 'Zubaan pe rakhe lagaam' back in early 2007, and has been following it up on every advertisement depicting new stories each time. To promote the campaign, the brand has also launched the #YehWala Contest on Facebook and Twitter, asking users to exercise their writing skills and create a tagline under the theme 'Suraksha'. The rules of the game are simple - the tagline should start with "Yeh Wala".

Ogilvy India is the creative agency handling this campaign.

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Media/Origin: TV / Indian
Product Group: Chewing Gum/bubble Gum
Advertiser: Perfetti Van Melle India Pvt Ltd
Advert title(s): Yeh Wala
Creative Agency: Ogilvy India 


Article By: BrandsGuru

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