Secure your dreams with 'securemydream.com'

The life insurance joint venture between Bharti Enterprises and AXA better known as BHARTI AXA had launched 'Secure My Dreams' online campaign which enabled consumers to share their dreams on a webportal www.securemydream.com. In just four weeks, this digital campaign which enabled the people to share their dreams, saw the participation from more than 3500 people.

Securemydream.com was a unique platform to enable customers to ascertain what it would take by way of investments to attain their dreams. Participants could log on to the website, fill in their details, submit their dream. For every submission on the website, Bharti AXA Life donated Rs 10 to a charity that works towards the empowerment of women and girls from the marginalised sections of society. Proceeds from the campaign will go towards the cause of their education. Secure My Dreams also provided a platform for Bharti AXA Life through Care India to empower the lives of women and girls from the marginalised sections.

The digital campaign was an extension of the company's TV campaign around the theme 'Secure my Dream' for the flagship product, Bharti AXA Life Secure Savings Plan. The campaign, conceptualised by Publicis, targets individuals who are planning for changing life stage needs and are looking for financial instruments that assure them guaranteed returns, thereby enabling them to realise their dreams.

Till date the exact no. of dreams submitted are 3557 on the website.

Source of information : www.securemydream.com & www.afaqs.com

By- Brand'sGuru