HCL recruitment drive with Twitter

HCL, one of the major IT player, has launched what it calls the first ever global Twitter recruitment campaign titled #CoolestInterviewEver.  From February 10, HCL started conducting a series of  interviews exclusively over Twitter, offering the winning candidate an opportunity to work on a year-long strategic project with the company's top management. The campaign has been launched in partnership with ITSA Brand Solutions and FrogIdeas.

The top five applicants will participate in one-on-one interviews over the social media platform. In the third and final week, HCL will select a winning candidate to serve for 12 months in a role chosen from a given list. These 'cool' job profiles are tailor made for those who are young-at-heart and excel in their fields of expertise.

The campaign has generated impressions of more than 360 million, garnering 3994 Retweets and 4862 Favorites. It also had a healthy Video Views of 42,625 and was ranked No. 1 on Google in 21 days for the keyword, 'coolest interview ever'.