The bank's latest campaign (launched about a month ago), which is an extension of its previous 'Subbu
sab jaanta hai' campaign, continues to urge peoplewith the higher, more attractive interest rate on savings account on
balance above Rs 1 lakh.
Besides giving the brand's live mascot 'Subbu' (played by Vinay Pathak) a miss, the current campaign addresses the viewer that when 'everybody knows that 6% is greater than 4%, why are you still stuck.'
Besides giving the brand's live mascot 'Subbu' (played by Vinay Pathak) a miss, the current campaign addresses the viewer that when 'everybody knows that 6% is greater than 4%, why are you still stuck.'
The three-film campaign is conceptualised and executed by Cartwheel Creative Consultancy.
An Article by : Brand'sGuru.in
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