E-Commerce - 3 Major Challenges in India

India now has more than 200 million Internet users, with 89 million users visiting online shopping sites. The challenge though is that the number of people actually shopping is a fraction of that, at 14-15 million. That is because in developed markets, infrastructure was quite developed by the time e-commerce came in. People had credit cards, the market had gone through TV shopping, catalogue shopping etc. In India, all that is new. What is interesting though in India is that the entire evolution of e-commerce happened over 15 years. In advanced markets like the U.S., it took over 50-60 years. It is moving forward quite rapidly. Industry statistics talk of a 55-60 per cent year-on-year growth, and moving from a $2.1 billion to a $3.2 billion market in 2014. 

Zivame.com: Online Lingerie Store in India

Lingerie shopping, in India, has mostly remain confined to the physical retail outlets where one can try the product before buying it. Now, with the e-commerce boom, Zivame.com provide an alternative, offering a wide range of products, competitive pricing and easy return policies.

A Billboard that produces water!

This is nothing less than a revolution generation of water from nothing but thin air (and of course the most innovative advertising technique ever!). UTECH designed a billboard that can convert atmospheric humidity into drinking water through reverse osmosis in Lima, Peru where water shortage is one of the biggest problems. Peru only gets 2 inches of rainfall every year but has an extraordinarily high humidity, which is how this technological trick led to happy faces filling buckets of water and showering under the water dispenser below the billboard!! 

Farhan & Deepika - The new faces of Coca Cola

To connect with the small town population, the brand gives a fresh twist to its 'Open happiness' theme in an ad that features Farhan Akhtar and Deepika Padukone.