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Piaggio's Vespa at Rs. 9 lakh only!

5 March 2014


Piaggio Vehicles, the wholly-owned Indian subsidiary of Italian two-wheeler company Piaggio, isall set to redefine luxury in the scooter segment. The Pune-based company is ready to launch India's most expensive scooter before June this year. The scooter, which will be sold under the Vespa brand, is expected to carry a price tag of Rs 8 to 9 lakh.
Branded as the Vespa 946, this automatic scooter will be so exclusive that Piaggio does not even intend to build it here. The vehicle will be shipped from Europe and brought to India as a completely built unit to be sold in limited numbers.
The ultra-premium positioning of the Vespa is ground-breaking in a country where scooters are seen as just a utility product. Scooter demand in India reached its peak with the geared Bajaj Chetak which disappeared after the introduction of cheaper and more fuel-efficient, Indo-Japanese bikes.
Demand made a comeback with the success of the Honda Activa, which has a waiting period of over a month. The Honda Activa is the largest selling scooter in India with sales of around 100,000 units a month.
Today, demand for scooters has improved the overall performance of the two-wheeler segment. In the April-January period, the segment saw sales of nearly three million units as against 2.4 million units a year ago. This is a jump of 21 per cent, much higher than the two-wheeler segment growth of under six per cent. Scooters contributed 24 per cent to two-wheeler sales.



An Article by : Brand'sGuru.in

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