Madison Media to handle Media Work for BJP

According to the news published in some of the leading media website, Madison Media has won the mandate for BJP for the upcoming General Election in 2014. The agency won the account after tough competition from other agencies in a pitch that included Lodestar UM and GroupM. The business size including outdoor and activation is anticipated to be around Rs 300-400 crore. Madison Media has already served a political client in the General Election in 2000 when they handled Congress' media mandate.